Friday, December 27, 2019
What Do You Know About the History of the Automobile
The automobile as we know it was not invented in a single day by a single inventor. The history of the automobile reflects an evolution that took place worldwide involving many different innovators. Automobile Defined An automobile or car is a wheeled vehicle that carries its own motor and transports passengers. It is estimated that over 100,000 patents led to the evolution ofà the modern automobile. Which Was the First Car? There are disagreements as to which automobile was the first actual car. Some claim it was invented inà 1769 with the first self-propelled steam-powered military tractor invented by French engineer Nicolas Joseph Cugnot. Others claim it wasà Gottlieb Daimlers vehicle in 1885 or Karl Benzs in 1886 when he patented the first gas-powered vehicles. And, depending on your viewpoint, there are others who believe Henry Fordà invented the first true car due to his perfection of the mass production assembly line and the car transmission mechanism that cars today are modeled from. Abbreviated Timeline of the Automobile Dating back to the Renaissance of the 15th century, Leonardo DaVincià had drafted theoretical plans for the first automobile, as had Sir Isaac Newton a couple of centuries later. Fast forward 40 years after Newtons death to the moment when French engineer Cugnot unveiled the first steam-powered vehicle. And, almost a century after that,à theà first gas-powered carà andà electric vehiclesà made their appearance. The introduction of theà mass production assembly lineà was a major innovation that revolutionized the automobile industry. Although Ford was credited withà theà assembly lineà process, there were others who came before him. Following the introduction of cars came the need for theà complex system of roadsà to drive upon. In the U.S., the first agency tasked with managing road development was the Office of Road Inquiry within the Department of Agriculture, established in 1893. Components of the Car There were many inventions that needed to come together to make the modern day cars we know today. From airbags to windshield wipers, here is a review of some of the components and the dates of discovery to give you a comprehensive look at how exhaustive end-to-end development can be. Component Description Airbags Airbags are a safety feature in cars for the protection of vehicle occupants in the event of a collision. The first recorded patent in the U.S. was in 1951. Air Conditioning The first car with a cooling system for vehicle occupants was the 1940 model year Packard. Bendix Starter In 1910, Vincent Bendix patented the Bendix drive for electric starters, an improvement to the hand-cranked starters of the time. Brakes In 1901, British inventor Frederick William Lanchester patented disc brakes. Car Radio In 1929, American Paul Galvin, the head of Galvin Manufacturing Corporation, invented the first car radio. The first car radios were not available from car makers and consumers had to purchase the radios separately. Galvin coined the name Motorola for the companys new products combining the idea of motion and radio. Crash Test Dummies The first crash test dummy was Sierra Sam created in 1949. Crash test dummies were used in place of humans in simulated auto crashes to test the road safety of automobiles created for mass use. Cruise Control Ralph Teetor, a prolific (and blind) inventor, invented cruise control in 1945 to set a steady speed for a car on the road. Differential Differentials are designed to drive a pair of wheels while allowing them to rotate at different speeds. This invention revolutionized carriage steering in 1810. Driveshaft In 1898, Louis Renault invented the first driveshaft. A driveshaft is a mechanical component for transmitting force and rotation, which connects other components of the drive train, which powers the wheels. Electric Windows Daimler introduced electric windows in cars in 1948. Fender In 1901, Frederick Simms invented the first car fender, which was designed similar to the railway engine buffers of the period. Fuel Injection The first electronic fuel injection system for cars was invented in 1966 in Britain. Gasoline Gasoline, initially a byproduct of kerosene, was discovered to be great fuel for all the new cars that began rolling off the assembly lines. By the early 20th century, the oil companies were producing gasoline as a simple distillate from petroleum. Heater Canadian Thomas Ahearn invented the first electric car heater in 1890. Ignition Charles Kettering was the inventor of the first electrical starter motor ignition system. Internal Combustion Engine An internal combustion engine is an engine that uses the explosive combustion of fuel to push a piston within a cylinder. In 1876, Nikolaus August Otto invented and later patented a successful four-stroke engine, known as the Otto cycle. License Plates The very first license plates were called number plates and were first issued in 1893 in France by the police. In 1901, the state of New York became the first state to require car license plates by law. Spark Plugs Oliver Lodge invented the electric spark plug ignition (the Lodge Igniter) to light the explosive combustion of fuel in the cars engine. Muffler French inventor Eugene Houdry invented the catalytic muffler in 1950. Odometer An odometer records the distance that a vehicle travels. The earliest odometers date back to ancient Rome in 15 BC. However, the modern-day odometer for a carriage that was used to measure mileage was invented in 1854. Seat Belts The first U.S. patent for automobile seat belts was issued to Edward J. Claghorn of New York on February 10, 1885. Supercharger Ferdinand Porsche invented the first supercharged Mercedes-Benz SS SSK sports cars in Stuttgart, Germany in 1923, which gave the combustion engine more power. Third Brake Light In 1974, psychologist John Voevodsky invented the third brake light, a light that is mounted in the base of rear windshields. When drivers press their brakes, a triangle of light will warn following drivers to slow down. Tires Charles Goodyear invented vulcanized rubber that was later used for the first tires. Transmission In 1832, W. H. James invented a rudimentary three-speed transmission. Panhard and Levassor are credited with the invention of the modern transmission installed in their 1895 Panhard. In 1908, Leonard Dyer obtained one of the earliest patents for an automobile transmission. Turn Signals Buick introduced the first electric turn signals in 1938. Power Steering Francis W. Davis invented power steering. In the 1920s, Davis was the chief engineer of the truck division of the Pierce Arrow Motor Car Company and he saw first hand how hard it was to steer heavy vehicles. He developed a hydraulic power steering system that led to power steering. Power steering became commercially available by 1951. Windshield Wipers Prior to the manufacture of Henry Fords Model A, Mary Anderson was granted her first patent for a window cleaning device, later known as windshield wipers, in November 1903.
Thursday, December 19, 2019
Dynacorp Case Analysis Essay - 3239 Words
DYNACORP CASE ANALYSIS The political lens sees an organization as ââ¬Å"an arena for competition and conflict among individuals, groups, and other organizations whose interest and goals differ and even clash dramaticallyâ⬠(Ancona, Kochan, Scully, Van Maanen, amp; Westney, 2005: M-2, 33). It assumes that ââ¬Å"In the political perspective, the roots of conflict lie in different and competing interests, and disagreements require political action, including negotiation, coalition building, and the exercise of power and influence, all of which recognize that rationality is localâ⬠(Ancona et al., 2005: M2, 33). I will analyze and explain the concepts within the political landscape to explain the new front end / back end structure at Dyna Corporation,â⬠¦show more contentâ⬠¦The belief that the group can change has to come from the top, so it is important that Mr. Greystone keeps a positive attitude in line with the decisions made by the Chairman and CEO. Mr. Greystone could be protecting his own job and reputation by having a positive and supportive attitude towards the new initiative. He shows that he is behind the company in the decisions made, and that he believes in Dynacorpââ¬â¢s new direction. Greystone says, ââ¬Å"Now the way we go about that is to assign multifunction and multiproduct account teams to specific customers in specific industriesâ⬠¦That way, our people are industry specialist, not just product knowledgeable...we are focusing the salesforce on selling customized solutions based on integrating our productsâ⬠¦by targeting our investments toward growth of sales in specific industries and developing solutions to fit their needs, weââ¬â¢ll rebuild our market share and increase marginsâ⬠Greystone wants his group to be successful and wants the support of his employees. Moreover his employees with his support behind them might feel like the have the right formula to continue the implementation of the new structure and be supportive of i t. The success of Mr. Greystones group will reflect directly upon him and allow him to maintain a good imagine with his employees and attain possible career advancement within the organization. We will now analyze how different managers within the group regard the new implementation and how it affectsShow MoreRelatedAnalysis of Dynacorp Case2101 Words à |à 9 PagesSAMPLE ANALYSIS OF DYNACORP CASE The strategic design lens assumes organizations are deliberate, goal-achieving entities (Ancona, Kochan, Scully, Van Maanen, Westney, 2005: M-2, 10). In this view, managers can achieve organizational goals by understanding the fundamentals of design and fitting design to strategy, as well as to the larger organizational environment (Ancona et al., 2005: M-2, 12). In this paper, I discuss the five major elements of strategy ââ¬â environmental fit, strategic intentRead MoreAnalysis of Dynacorp Case Essay2259 Words à |à 10 PagesAnalysis of the Dynacorp Case The political lens looks at an organization from the perspective of how power and influence are distributed and wielded, how multiple stakeholders express their different preferences and get involved in or excluded from decisions, and how conflicts can be resolved (Ancona, Kochan, Scully, Van Maanen and Westney Ãâ" M2-10) . It is an arena for competition and conflict among individuals, groups and other organizations whose interests and goals differ dramatically. TheRead MoreEssay on Analysis of the Dynacorp Case Through Political Lens2949 Words à |à 12 PagesAnalysis of the Dynacorp Case through political lens Dynacorp is a worldwide information systems and communications business. In 1990 the company started to have fewer earnings than in the past, so the CEO tried to change the design of the company to run better. In this paper, I analyze this organization though the political lenses to better understand how changing the structure can help improve revenue and quality. As discussed in the book, the political lens sees the organization in terms of conflictsRead MoreOrganizational Structure and Strategic Design Lens Essay2075 Words à |à 9 PagesDynacorp: Case Analysis MGT 636-52 February 3, 2012 Dynacorp: Case Analysis Introduction Dynacorp, officially The Dyna Corporation, is a major global information systems and communications company. It was originated as an office equipment company and moved in the 1960s and 1970s into high-technology applications. In the 1980s the company became an industry leader by being the first to provide innovative and high quality products. The demand for products was so high that customers wereRead MoreStrategic Design At Dynacorp Corporation1668 Words à |à 7 PagesStudent ID: 1000594 Essay: Assignment 1 Strategic Design at Dynacorp The Dyna Corporation, also known as Dynacorp, is a major global information systems and communications company. It had reached its peak in 1980s, known for its technological innovation.Its high quality products were well in demand in the market. The popularity had made them be the leader in the industry. However, with the rapid development of science and technology, Dynacorp gradually lost its leader position among the competitorsRead MoreManaging for the Future Organizational Behavior Processes7280 Words à |à 30 Pagesyour custom Ancona textbook: Check Module Order Here to Module in Text PRICE Select (Place numbers in box) Module 1 The New Organization: Taking Action in an Era of Organizational Transformation $7.00 Module 2 Three Lenses on Organizational Analysis and Action $7.00 Module 3 Making Teams Work $7.00 Module 4 Diverse Cognitive Styles in Teams $7.00 Module 5 Team Processes $7.00 Module 6 Teams in Organizations $7.00 Module 7 Workforce Management: Employment Relationships in Changing Organizations
Wednesday, December 11, 2019
Accounting Gross Revenue Calculation and Net Revenue Calculation
Question: Discuss about theAccountingfor Gross Revenue Calculation and Net Revenue Calculation. Answer: Depicting the Accounting Policy that Might be use by CGC for Recording the Revenue at Gross Amount or Net Amount when FB Credit Agreement Becomes Active: The current scenario mainly states that an effective recoding keeping method could be used by CGC to effectively maintain the transactions conducted on the virtual world. In addition, the scenario effectively depicts that Facebook with CGC will provide the relative credits for purchase of products in the virtual world. Moreover, the scenario also states that Facebook takes the actual cash and provides virtual credited to its users. In addition, Facebook only keeps 30% of the cash that are collected from the users and sends the other 70% to CGC. Radebaugh (2014) stated that companies mainly use different type of accounting method for their virtual, which could in turn help in segregating virtual profits from actual profits. On the other hand, Slemrod (2013) criticises that companies dealing in online shopping system are not able to comprehend the changing business environment. Gross revenue calculation and net revenue calculation is mainly stated, which could be used by CGC for effectively recording. However, the income of CGC has effectively divided its revenue in 70% (CGC) and 30% (Facebook). However the income that is been generated by the company is mainly provided by Facebook after sale of credits. Thus, the company might effectively us the net revenue system to depict its financial statement and portray the overall income that is been generated from sale of Facebook credits. In this context, Cooper, Edey and Peacock (2013) stated that net revenue method is mainly used by companies that have a fixed commission on its sales. On the other hand, Bucheli et al. (2013) criticises that net revenue system mainly loses its friction if the company does not operate under commission method. The scenario also depicts that Facebook, while receiving payment from its clients incurs a financing cost. The financing cost mainly occurs from PayPal, which is 3.5% of the gross amount paid by its customers. However, the fees that is been given to PayPal is effectively paid by Facebook as the cash transaction is the companies responsibility. However, the service charge is mainly deducted from the gross income that is generated from sales of Facebook credits. In addition, charges are only conducted on credit cards and PayPal transactions, which could change the overall net revenue that is been generated by both Facebook and CGC. Weil, Schipper and Francis (2013) mentioned that net revenue method does not allow the company to adjust the overall expenses that is been incurred from online payments. Thus, after the effective evaluation of the scenario CGC needs to use the gross revenue method to depict the exact expenses incurred of the transaction that is been conducted from PayPal and credit cards. The use of gross revenue calculation method could help CGC to segregate the expenses of 3.5% for each transaction and divide the exact amount of net revenues. In addition, as per the evaluation 2014 revenue should be recorded based on gross amount to depict the exact net revenue generated from transactions after the FB credits agreement have been active. Reference: Bucheli, M., Lustig, N., Rossi, M. and Ambile, F., 2013. Social Spending, Taxes, and Income Redistribution in Uruguay.Public Finance Review, p.1091142113493493. Cooper, R., Edey, H.C. and Peacock, A.T., 2013.National income and social accounting. Routledge. Radebaugh, L.H., 2014. Environmental factors influencing the development of accounting objectives, standards and practices in Peru.The international Journal of Accounting Education and Research. Urbana,11(1), pp.39-56. Slemrod, J., 2013. Buenas notches: lines and notches in tax system design.eJournal of Tax Research,11(3), p.259. Weil, R.L., Schipper, K. and Francis, J., 2013.Financial accounting: an introduction to concepts, methods and uses. Cengage Learning.
Wednesday, December 4, 2019
Mission Review Essays - University And College Admissions
Mission Review Hello Agent 42701, by the looks of it, I see you have grown quite weary of your post. Not to worry, the agency has new plans for you, a change of pace. We have decided in setting a matter of utmost importance to national security your way. Your impeccable record, highly expansive educational background, and comprehensive training in espionage make you the agencys only choice for this matter. It has come to the attention of the agency that an underground syndicate, also known as Admissions, has brainwashed educational authorities in the state of Florida into allowing the cartel to enter Florida colleges and universities and gather highly sensitive data. Admissions have put themselves in a position to deny high school seniors entry to the graduate school of their choice. Admissions is accomplishing this task through a ploy known as the Application Essay or AP. The agency is most interested in the information that Admissions has gathered through the FSU division. Your mission, should you choose to accept it, is to infiltrate Admissions and assume the identity of a reviewer. While undercover analyze all documents as any other Admissions reviewer would. Your priority is to gather Intel on one particular student, for security reasons we shall refer to this student as Mister Cheeks. Mr. Cheeks is believed to be of particular interest to Admissions due to his superior writing techniques, vast intelligence, mathematical mastery, and scientific gift. An Admissions henchmen known only to us as The Big Boss is holding the AP of Mr. Cheeks. Your task is to entice The Big Boss using any means you deem as necessary to gain her trust, and the trust of Admissions, when access is acquired to Mr. Cheeks AP produce a copy. Agent 42701, this is a high-risk operation. An elite agent, Cherry Maraciano, was apprehended two weeks ago while infiltrating Admissions. Cherry was able to access Mr. Cheeks writing portfolio and give us her review of it before being captured, she was unable to secure a copy of Mr. Cheeks AP. This is the information Cherry was able to relay before she was seized: Admissions security is minimal; here is what I have learned of Mr. Cheeks. His discipline and attendance records are similar of those of any regular scholar finishing high school. Dont be fooled he is no regular scholar, Mr. Cheeks has all the creativity and dedication of Leonardo Da Vinci yet all the mathematical brilliance of Albert Einstein with a touch of philosophical brilliance that is the likes of Ghandi. His insight to all things magnificent would be a highlight and necessity to any school. His dedication and goals seem to be very All American and would make even Uncle Sam proud and would be a shame to deny because of lack of acceptance from a college or universityyyy......yyyyyyyy.....yyyyyyyyy........yyyyyyyyyy...y.. This is very sensitive material. Due to Mr. Cheeks lordly writing skills, it is to our belief that any reviewer would acknowledge his AP as highly distinguished. So when the time comes, you may do so and admit Mr. Cheeks to FSU. Once you have posed as a reviewer, it is your duty to make copies of these materials, and report to the agency. As always, if you fall victim to Admissions the secretary will disavow any knowledge of your existence. This message will self-destruct in seven seconds. 7654321 Bibliography N/A Acceptance Essays
Wednesday, November 27, 2019
NIKE â⬠Channel conflict
Executive summary NIKE Company that deals in the designing and manufacture of sportswear sports items evolved from the BRS Company, which was established in 1964 by Phil Knight. He decided to establish the company after recognizing that the U.S. market was too much dependant on imported footwear items.Advertising We will write a custom essay sample on NIKE ââ¬â Channel conflict specifically for you for only $16.05 $11/page Learn More Since then, the company has grown to become a global market leader in supplying sports shoes to its customers. Despite of its wonderful growth, the company experienced channel conflict when it decided to launch its products to be available for online retail in 1999. This channel conflict was mainly due to the clashing objectives of the channel members, its traditional channel members declined to keep pace with the changing times, and channel members failed to accomplish their obligations. This led to negative impacts on the effectiveness of the channel, reduced partner loyalty to principals, and erosion of customer satisfaction. Therefore, to avoid undesirable outcomes, the problem can be addressed adequately by engaging the services of an external consultant to come up with a number of proposed solutions that can benefit the organization in the long run. The success of the proposed solutions can be evaluated through analyzing the behavioral performance of the channels and distinguishing forewarning signs of unacceptable performance within the channels. Introduction In 1964, Phil Knight, a Stanford MBA student, started the BRS (Blue Ribbon Sports) Company with the intention of manufacturing high-quality shoes for the people in America. He recognized that the U.S. market was too much dependant on footwear imports; therefore, he started trading in these imported shoes. Eventually, the company evolved into NIKE. Over the next thirty-five years, the company expanded tremendously. Its fast growth was ba sed on a consistent and a logical strategy: ââ¬Å"to capitalize on the importance of sports in peopleââ¬â¢s lives and to be identified with competition and victory in consumer mindsâ⬠(Stanford University, 2000, p. 1).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Situated in Oregon, NIKE, was distinguishing itself as an outstanding apparel company that aimed at fulfilling the varied needs and requirements of its customers throughout the whole world. The company embraced internal collegiality and outward competitiveness in its organization culture. This initiative was largely due to the contribution of his founder, Phil Knight. Headquartered in Beaverton, Oregon, NIKE, was distinguishing itself as an outstanding apparel company that aimed at fulfilling the varied needs and requirements of its customers throughout the whole world. The company embraced internal collegiality and out ward competitiveness in its organization culture. This initiative was largely due to the contribution of his founder, Phil Knight. The companyââ¬â¢s marketing strategy focuses on portraying it as a premium-brand that trades in stylish and luxurious sports equipment. It attracts it worldwide clients by embracing a marketing strategy based on its brand image. This is realized by having a distinguishing logo as well as the advertising slogan: ââ¬Å"Just do it,â⬠and it lures customers to purchase its sports equipment by establishing long-term relationships with mega stars such as Michael Jordan and Tiger Woods, and other distinguished teams around the world. In addition, its marketing mix consists of advertising, sponsoring sports events, and sponsoring celebrity athletes to use their products. Besides the controversies that surrounded its advertising campaigns, the company has proved that it is highly focused since it has paid more attention on building core corporate functio ns and expanding to other newer markets around the world. Problem Diagnosis Similar to other consumer products, the trade in sports equipment attracted several business persons who wanted to engage in ecommerce. Therefore, they wanted to make adequate use of the available opportunity in order to benefit from the advance in technology. Nike was not left behind in this new development. Originally, the nike.com website was established in late 1996 for the sole purpose of interacting with NIKE clients; there were no intentions of starting internet trading. However, in the following years, the companyââ¬â¢s internet strategy transformed drastically. By early 1999, the company started to engage in e-commerce by launching some of its test products online and by the mid of the same year, the company had entered full-scale in e-commerce. However, as the year drew to a close, the company found itself at crossroads concerning the ambitious e-commerce initiative that it had launched at the b eginning of the year.Advertising We will write a custom essay sample on NIKE ââ¬â Channel conflict specifically for you for only $16.05 $11/page Learn More The company was experiencing a severe crisis of inequitable channel relationships that resulted in channel conflict (Lamb et al., 2009).The members within its distribution network were not agreeing in goals and methods to use for them to reach the global network of NIKEââ¬â¢s customers (Cullorta, Lynn, n.d.) This situation that faced the designer and manufacturer of sports equipment resulted when its traditional channel members declined to keep pace with the changing times. The advent of e-commerce had forced NIKE to make some of its products available online. The destructive horizontal channel conflict that nike.com was facing can be attributed to a variety of conditions and factors. Usually, the crisis is seen when the different channel members have clashing objectives. For instance, in thi s case, the online retailers wanted to reach as many consumers as possible with the products they were advertising on their websites. However, they were not paying attention whether the products are manufactured by NIKE or its ardent competitors. Nevertheless, Mary Kate Buckley, the general manager of nike.com, wanted the company to realize a targeted sales volume and market share within each market segment. As a result of coming up with an online strategy, NIKE embraced e-commerce which has made its chain of business relationships with other traditional retailers to scramble and become confused. Part of the reason why NOKIA is experiencing this problem can be traced to the overproduction of its products (Dahui et al., 2006; Rosenberg Stern, 1970). As the company invents newer versions of its sports equipment and transforms its marketing trend, channel clash is an inevitable consequence. Channel conflict arises when individual channel members do not accomplish their obligations so as to meet the expectations of other channel members (Hardy Magrath, 1989). For instance, some athletic footwear retailers were not abiding by the rules established by NIKE. Consequently, the quality of NIKE products was not adequately meeting the requirements of its customers. In some other situations, there was communication breakdown between the channel members, which hindered the viability of the distribution network.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Even though some minimal levels of horizontal channel conflict is beneficial for an organization, when it is managed adequately, if this problem that NIKE is facing is not sufficiently addressed, it can lead to a number undesirable outcomes (Bucklin et al., 1997; Shavit, 2007). This problem can lead to severe negative impacts on the effectiveness of the channel (Hopkinson, 1997). The different channel partners and principalsââ¬â¢ proceeds can also feel the pinch of this problem. These undesirable outcomes may make channel partners to stir up. When the conflict is very much pronounced, it can result in reduced partner loyalty to principals. Since in this case, the delicate balance between market coverage and conflict has been lost, the resulting undesirable conflict is able to erode the satisfaction of the customers concerning the products of NIKE. This is because clients will begin experiencing unnecessary purchasing costs in a situation when they are compelled to deal with mult iple channels which are providing basically similar solutions concerning sales solutions, and as the competing channels commence on concentrating on simple methods of winning sales in a conflict situation, they would ignore other important obligations. If the problem is not addressed sufficiently, it can back into the organization. Therefore, it can begin to affect some internal measures of operating effectiveness and the ultimate success of nike.com. In a situation in which a clash affects a direct sales force resulting in decreased productivity, an organization can experience increased management costs since the sales managers will be compelled to manage by exception and their will be increased turnover since the sales representatives will start reacting to conflict (Goldkuhl, 2007). To solve this problem amicably, NIKE needs to engage the services of an external consultant. This is because the consultant will be compensated only for the work or time taken when solving the problem . This will reduce the expenses of the company since it will not have to cater for other benefits that employees enjoy such as sick leave and paid holidays. Since the consultant will not be an employee of NIKE per se, the contract can be ended any time without dire consequences like facing the feared Employment Tribunal. More so, since the consultant has adequate expertise in solving channel conflict issues, he or she will be better placed to handle the situation as compared to an ordinary employee of the company. Proposed solution for the client After discovering that destructive channel conflict poses a potential threat to the existence of NIKE, the next question appertains to the solutions that can be implemented to avert the disaster from taking place. However, before the solutions can be implemented, NIKE must take drastic action to identify which particular conflicts poses a threat to its online retailing business. This involves identifying if the channels are actually making efforts to serve the interests of its customers, and distinguishing whether the channels are in conflict or they are deriving benefits from one another (Hopkinson, 1997; Lynn Kaarst, 1999). Others are identifying the exact cause of reduction in profits since poor operations in a channel can also be a factor, and lastly assessing if the decline in one channel is able reduce its overall proceeds. Distinguishing whether channels are in conflict is important because in some situations they assist in expanding product usage or building the companyââ¬â¢s corporate brand image. For example, NIKEââ¬â¢s creation of NIKETown superstores is a forward-integrated strategy, which has improved its brand awareness and reputation. Therefore, it has made the organization to have increased control over its brand image which took a lot of time and considerable effort to build. Despite the fact that the rivalry superstores initially drew back, the advent of the new store increased the returns of the company almost in every channel that it was established in. After identifying the channels that threatens its existence, NIKE will be able to distinguish the dangerous channel conflicts and adopt appropriate solutions in order to avert the possibility of a channel disaster (Eliashberg Michie, 1984; Digital River Inc., 2000). In this instance, proposed solutions include redesigning the channel structure so as to concentrate on the sports equipment being sold and the varied client needs, instituting equally agreeable and focused business objectives with the channel partners, establishing effective communication within the channels, and developing particular channel products that are not easily accessible to other channels. These proposed solutions will ultimately benefit NIKE. This is because they will ensure that its specific clientââ¬â¢s requirements within particular channels are met, partner agreements are as clear as possible hence avoiding unnecessary clashes, and all pa rtners will be included in all the business-planning events (Lee, Lee, Larsen, 2003; Rosenbusch, 2008.). In achieving the desired outcomes, the challenges that can be experienced include, but not limited to, and some partners may be unwilling to give up the practice of discounting, some sales representatives may not be happy of the changes due to the benefits they have been getting. Additionally, some customers may have been accustomed to particular channels; therefore, the change may not go well with them. The implementation plan for these proposed solutions is scalable and flexible since it is long enough for NIKEââ¬â¢s clients to react positively but also short enough in order to establish some client urgency. This involves outlining strategic actions to be undertaken, giving roles and responsibilities to different people, laying down the intended completion date, laying down the projected outcomes, and assessing the impact of the solutions to be implemented (Wheeler Hirsh, 1999). The success of the solutions can be gauged through analyzing behavioral performance by the use of appropriate role audits. In addition, the channels can be evaluated on a constant basis in order to single out forewarning signs of unacceptable performance within the channels. References Bucklin et al., 1997. Channel conflict: when it is dangerous? The McKinsey Quarterly, 1(3), pp. 1-4. Cullorta, C. Lynn, F., How to tell when channel conflict is destructive white paper. Frank Lynn Associates, Inc. Web. Dahui et al., 2006. Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective. International Journal of Electronic Commerce, 4(10): pp. 105-141. Digital River Inc., 2000. Managing Channel Conflict in the Online Environment. Digital River Inc. Web. Eliashberg, J. Michie, D. A., 1984. Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study. Journal of Marketing Research, 21(1): pp. 75-88. Goldkuhl, L., 2007. Multiple marketing channel conflict with a focus on the Internet : a dual perspective. Lulea: Lulea University of Technology. Hardy K. G. Magrath A. J., 1989. Dealing with cheating in distribution. European Journal of Marketing, 23(2): pp.12-4. Hopkinson, G. C., 1997. Channel conflict : critical incidents or telling tales: methodologies compared. Bradford : University of Bradford Management Centre Lamb et al., 2009. Essentials of marketing. Mason Ohio: Cengage learning. Lee, Y., Lee, Z., Larsen, K. R. T., 2003. Coping with internet channel conflict. Communications-ACM, 46 (7): pp. 137-142. Lynn, M. Kaarst B., 1999. Five symbolic roles of the external consultant ââ¬â Integrating change, power and symbolism. Journal of organizational change management, 12(6), pp.540-561. Rosenbusch, J., 2008. Managing channel conflict. Education channel partner. Web. Rosenberg, L. J. Stern, W. L., 1970. Toward the Analysis of Conflict in Distribution Channels: A Descriptive Model. The Journal of Market ing, 34(4): pp.40-46. Shavit, Y., 2007. How to sell technology in the IT channel. Search IT Channel. Web. Stanford University, 2000. NIKE-Channel Conflict. Graduate School of Business, Stanford University. Web. Wheeler, S. Hirsh, E., 1999. Channel champions : How leading companies build new strategies to serve customers. San Francisco, Calif.: Jossey-Bass. This essay on NIKE ââ¬â Channel conflict was written and submitted by user Sonia Sutton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Sunday, November 24, 2019
The Portrayal of Otherworldly Spaces
The Portrayal of Otherworldly Spaces One of the main motivations, which prompt people to read fiction-novels and to watch movies, which contain the motifs of otherworldliness, is the fact that, while being exposed to these literary and cinematographic works, individuals are being often able to confirm the validity of their unconscious anxieties, as to what accounts for the true essence of a surrounding reality.Advertising We will write a custom essay sample on The Portrayal of Otherworldly Spaces specifically for you for only $16.05 $11/page Learn More In its turn, this usually helps people to attain the sensation of an ââ¬Ëexistential wholesonmessââ¬â¢ when they come in a close touch with a number of socially suppressed truths about what may be considered the actual significance of their life-experiences. The Freudian concept of ââ¬Ëuncannyââ¬â¢ comes in particularly handy, when it comes to discussing the significance of fictitious representations of otherworldliness, ââ¬Å"An un canny experience occurs either when infantile complexes which have been repressed are once more revived by some impression, or when primitive beliefs which have been surmounted seem once more to be confirmedâ⬠(Freud 57). Therefore, it makes a perfect logical sense to discuss these representations as such that are being reflective of the workings of peopleââ¬â¢s unconscious psyche. In this paper, I will aim to do just that, in regards to the motifs of otherworldliness, which can be found in George Lucasââ¬â¢s 1977 film Star War: A New Hope and Steven Kingââ¬â¢s 1977 novel The Shining. The foremost aspect of how the unworldly reality is being depicted in Lucasââ¬â¢s movie is the fact that, while being exposed to it, viewers are being prompted to establish dialectical links between what they get to see on the screen and what accounts for the essence of their socialization-related experiences, in a real life. The validity of this statement can be well illustrated in re lation to the filmââ¬â¢s scene, in which the characters of Luke Skywalker (Mark Hamill) and Obi-Wan Kenobi (Alec Guinness) end up confronting aliens and mutated humans in the bar, on the planet of Tatooine (00.46.37). Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More There can be few doubts as to the fact that there are strongly defined motifs of the Freudian ââ¬Ëuncannyââ¬â¢ to this particular scene, because it relates to the White viewersââ¬â¢ unconscious fear of multiculturalism. After all, it does not represent much of a secret that even many open-minded Whites in Western countries, where the policy of multiculturalism had attained an official status, do not exhibit much of an enthusiasm, while being required to take an active part in the ââ¬Ëcelebration of diversityââ¬â¢. Hence, their tendency to prefer residing in a racially secluded ââ¬Ëwhite suburbiaââ¬â¢ , as opposed to residing amidst the representatives of racial minorities in ethnic ââ¬Ëghettosââ¬â¢. Therefore, while exposed to the scene, in which the alien-looking representatives of an ââ¬Ëintergalactic scumââ¬â¢ are picking upon the characters of Luke Skywalker and Obi-Wan Kenobi, many viewers confirm the validity of their rationally suppressed fear of venturing in places, where ethnically diverse individuals can be found in particularly large numbers. There are two mutually exclusive aspects of how people experience the ââ¬Ëuncannyââ¬â¢ ââ¬â they are being simultaneously encouraged and discouraged to rationalize their unconscious anxieties, in regards to the potential dangers of the unknown. Apparently, Steven King was well aware of it, which is why he used to say that it is being in the very nature of just about every individual to expect that even thoroughly conventional settings conceal subliminal horrors. Therefore, it does not come as a particular su rprise that Kingââ¬â¢s novel contains scenes, in which Dannyââ¬â¢s otherworldly daydreaming becomes ââ¬Ëuncannyââ¬â¢ to an extent that readers simply cannot help but having their attention solely focused on the plotââ¬â¢s unraveling ââ¬â quite contrary to the fact that they do realize that what they are about to read may well scare them to death.Advertising We will write a custom essay sample on The Portrayal of Otherworldly Spaces specifically for you for only $16.05 $11/page Learn More For example, there is a memorable scene in the novel when Danny is having a vision of streams of blood starting to pour down on the floor out of the elevator doors (King 161). This sceneââ¬â¢s ââ¬Ëuncannyââ¬â¢ appeal is being concerned with the fact that the author was able to take a certain advantage of the readersââ¬â¢s subliminal tendency to associate the color red with blood. Therefore, even though readers do get to experience a certain ho rror, while being exposed to this scene, on an unconscious level, they nevertheless do not perceive the concerned plotââ¬â¢s twist as being thoroughly unrealistic. This is because, prior to having this vision, Danny stared at the red-colored elevator doors for a long time. Yet, the prolonged staring at ominously looking red doors can never bring any good ââ¬â peopleââ¬â¢s unconscious psyche never ceases being aware of it. The fact that the portrayal of otherworldly spaces in movies serves the purpose of prompting viewers to come to terms with their fear of the unknown can also be explored in regards to another scene in Lucas film, in which Luke Skywalker, Princess Lea (Carrie Fisher) and Han Solo (Harrison Ford) find themselves trapped in the Imperial spaceshipââ¬â¢s garbage-compartment (01.21.43). While there, they realize that is a some kind of dangerous creature is lurking underneath the murky water. Yet, even though that a good part of the concerned action involves all three characters trying to figure out what they are being faced with, the creature never shows itself. The only part of this creature that viewers get to see is its tentacle. This, of course, results in the intensification of viewersââ¬â¢ fears of the unknown even further, because it is specifically the unknown types of danger, which people tend to perceive as being particularly dangerous. It appears that by exposing viewers to this particular scene, Lucas was able to strengthen the acuteness of their ââ¬Ëuncannyââ¬â¢ experiences, which in turn increased the filmââ¬â¢s cinematographic appeal rather dramatically ââ¬â in full accordance with Freudââ¬â¢s outlook on the subject matter.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The same can be said about the scene in Kingââ¬â¢s novel, in which Danny realizes the fact that his nightmares of being chased by a person with an ax in his hands were bound to come to reality, ââ¬Å"It was the place he had seen in the midst of the blizzardâ⬠¦ The place Tony had warned him against. It was here. It was here. Whatever Redrum was, it was hereâ⬠(69). The clearly ââ¬Ëuncannyââ¬â¢ undertones to Dannyââ¬â¢s earlier mentioned realization are being thoroughly apparent, because the author made a deliberate point in emphasizing the unknown subtleties of Redrum, which in turn increased the extent of this scene emotional intensity. Apparently, King wanted readers to remain in the state of suspense, for as long as possible. This is the reason why, every time the novelââ¬â¢s characters come in a close touch with the emanations of otherworldliness, they can never they can never grasp the true significance of their experiences, in this respect. The manner i n which Freudian ââ¬Ëuncannyââ¬â¢ is being explored in movies that contain strongly defined otherworldly motifs, often serves the purpose of allowing viewers to experience the sensation of Dà ©j vu. In its turn, this strengthens the extent of their commitment to perceiving the plotââ¬â¢s unraveling as such that does in fact relate to their own positioning in life. For example, there are a number of scenes in Lucasââ¬â¢s film, in which Imperial officers act in a particularly cold-blooded manner, while refusing to consider other peopleââ¬â¢s feelings. These scenes, of course, were meant to trigger in viewers the same set of emotions that they get to experience, while reflecting upon the historical legacy of Nazi Germany. Therefore, it is not a pure coincidence the Imperial officersââ¬â¢ uniforms resemble those that used to be worn by Nazis ââ¬â especially riding breeches, as seen on the screenshot below. Apparently, the director did strive to prompt viewers to construct their attitude towards the representatives of the ââ¬Ëdark sideââ¬â¢, in regards to what accounted for the discursive significance of Imperial soldiersââ¬â¢ physical appearance and the qualitative essence of their psychological inclinations. In its turn, this explains the popularity of this filmââ¬â¢s most otherworldly character ââ¬â Darth Vader. Even though that, throughout the movieââ¬â¢s entirety, Darth Vader rarely talks, viewers nevertheless are able to get a good clue, as what kind of an individual he really is. The reason for this is quite apparent ââ¬â despite the characterââ¬â¢s otherworldly appearance, people can well recognize him as a person who represents currently suppressed (due to considerations of political correctness), but discursively legitimate masculine virtues of loyalty and cold-heartedness. Essentially the same line of reasoning can be applied, when it comes to discussing the significance of Dà ©j vuââ¬âinvoking scene s in Kingââ¬â¢s novel, concerned with otherworldliness. The scene, in which the character of Jack Torrance walks in the ballroom, filled with the ghosts of people that were alive during the Great Depression, exemplifies the point. This is because, the appearance of these ghosts (or mental constructs, which existed solely within Jackââ¬â¢s brain) cannot be discussed outside of the fact that the era of the Great Depression has been traditionally associated with the notion of moral depravity, ââ¬Å"A woman in gauzy harem pants and a rhinestone-sparkled brassiere, a man with a foxhead rising slyly out of his evening dress, a man in a silvery dog outfit who was tickling the nose of a woman in a sarong with the puff on the end of his long tailâ⬠(405). What it means is that, even before Jack turns into a bloodthirsty psycho, the earlier mentioned scene provided readers with an unconsciously-felt indication that this eventual development was indeed bound to occur. Apparently, w hile being prompted to construct images of fancifully dressed people drinking and laughing, readers get to experience a Dà ©j vu sensation that there is something utterly short-lived about these partying individuals. After all, on an unconscious level, we all know that the intensity of a particular sensual pleasure corresponds to the extent of this pleasureââ¬â¢s lengthiness in a counter-geometrical progression. Thus, the portrayal of an otherworldly space in this particular scene was meant to confirm the validity of readersââ¬â¢ growing suspicion that Jack was actually on the path of a mental self-destruction. Freud, Zigmund. The Uncanny, London: Penguin Books Limited, 2003. Print. King, Steven. The Shining, New York: Gallery Books, 2002. Print. Star Wars Episode IV: A New Hope. Ex. Prod. George Lucas: 20th Century Fox. 1977. DVD.
Thursday, November 21, 2019
The Competitiveness of the US Economy Essay Example | Topics and Well Written Essays - 500 words
The Competitiveness of the US Economy - Essay Example For the past 15 years, the nation has maintained its position as the most competitive economy in the world amidst the challenges in the rapidly evolving global environment. During 2007, the IMD World Competitiveness Yearbook together with the World Economic Forum cited that US is "arguably the country with the most productive and innovative potential in the world" (Reuters 2007). Amidst this regard for US competitiveness, this paper argues that the economy should watch out and safeguard this status in the face of recession it is undergoing. A country's competitiveness is indicated not just by economic strength but through the creation of a market environment which promotes healthy and unbiased competition among industry players. In order to be competitive, leaders should pursue policies which treat players equally. In an extreme case, competitiveness is indicated by a market where there is no government intervention (McConnell & Brue 2002). However, in the world today this system is not feasible and thus, competition is promoted through little or balanced intervention from the state. This paper believes that US economy is by far the most competitive economy in world noting the government's quest in promoting efficiency and fair play.
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