Evaluate A Companys Foundation for Execution Assignment

Evaluate A Companys Foundation for Execution - Assignment Example Thus, operating model comprises elements of business model and tactical abilities of an organisation (Deloitte Development LLC, 2011). Operating Model of IBM IBM is an international leader in information and technology segment. IBM performs in a stable business market, having a large number of competitors such as HP and Dell among others. A successful operating model depends on several external factors such as economic environment, market context and industry conditions along with internal factors (IBM, n.d.). IBM has identified three abilities which are also termed as Three A’s that can enhance the execution of operating model namely aligned, analytical and adaptable as demonstrated in figure 1. Fig 1: The Three A’s of Operating Model Source: (Giesen & et. al., 2009) Aligned Aligned operating model leverages core competences of an organisation and implements consistency across every dimension of business (such as external and internal facets). Traditionally, the core c ompetencies of IBM were its exclusive hardware and software solutions along with strong after sales services. However, the low price strategy of leading competitors has significantly contributed towards fading away the core competencies of IBM. In order to revitalise itself, IBM has changed its core competencies by diversifying the business to certain other segments such as insurance, financial services, retail and transportation in order to provide better information technology (IT) solutions. Furthermore, instead of competing with other rivals, IBM has moved towards the establishment of a strong network, facilitating to strengthen its core competencies with regard to better customer services (Harreld & et. al., 2006). Strategic Alignment of IBM: In operating... Thiss paper stresses that architecture maturity comprises different characteristics which are essential for assisting IT infrastructure of an organisation. The infrastructure exists for helping different operations of an organisation. Adaptive and active enterprise architecture allows organisations to change and manage business process complexities inherent in large organisations such as IBM. As architecture matures, likelihood, process control and efficiency also increase. The enterprise architecture model of IBM comprises organised industry leading functions, industry standards, industry rules, and established solution building blocks. It influences the widespread business domain understanding, along with leveraging fruitful industry skills, technical know-how and thought leadership that IBM possesses and utilises for value creation. This report makes a conclusion that the operating model of IBM helps to deliver a set of reliable and positive business outcomes with proper association amid different components. The operating model of IBM typically contains artefacts demonstrating strategic transformations, business procedures and service based architecture. The operating model demonstrates details about different core dimensions of the business which help to differentiate the organisation from other competitors. It is believed that IBM should constantly innovate and refurbish the operating model in order to seize the ever-present business opportunities.

Marketing to teens worldwide via music Essay Example | Topics and Well Written Essays - 1500 words

Marketing to teens worldwide via music - Essay Example Apart from hiring most successful pop stars as ambassadors, these organizations have also ventured in to partnership with organizations like Twitter, Amazon, Billboard (with Pepsi), Spotify, YouTube, I-tunes (with Coca Cola). Sponsoring talent hunt shows, signing deals with music labels to help launch new artist and brand albums are the major acts that took place in the recent years (Dyson, 2012). This newfound interest towards music to attract teens by these organization and their steps for achievement of these targets are the reason leading to analyses of this situation. It is a general perception that believes that youngsters are our future, and thus proper investments should be made in them so that the society can have a bright and strong future. This notion is usually associated while planning budget and developing strategies for teens by the government. However, in recent times, it seems as if soda brands like Pepsi and Coca-Cola have adopted this strategy to make the future of their company brighter and stronger. According to the National Health and Nutrition Examination Survey, 2005–2008 â€Å"teenagers and young adults consume more sugar drinks than other age groups† (NCHS Data Brief, 2011), this data coupled with the soda brand estimated that â€Å"By 2020, one-third of the worlds population, or 2.5 billion people, will be younger than 18. And in the next 10 years, teens in the U.S. will number 31 million† (NCHS Data Brief, 2011). All of this factual data and estimation is enough for these soda brands to target teenagers as their main audience. Recently, Coca-Cola revealed its 2020 vision as per which the company aims to â€Å"increase its revenue to $200 billion and increase its serving to 3 billion by 2020†. All of these endeavours by these giant soda brands to target teens are to achieve its long-term strategic plans of success (Zmuda, 2011). These brands