Marketing to teens worldwide via music Essay Example | Topics and Well Written Essays - 1500 words

Marketing to teens worldwide via music - Essay Example Apart from hiring most successful pop stars as ambassadors, these organizations have also ventured in to partnership with organizations like Twitter, Amazon, Billboard (with Pepsi), Spotify, YouTube, I-tunes (with Coca Cola). Sponsoring talent hunt shows, signing deals with music labels to help launch new artist and brand albums are the major acts that took place in the recent years (Dyson, 2012). This newfound interest towards music to attract teens by these organization and their steps for achievement of these targets are the reason leading to analyses of this situation. It is a general perception that believes that youngsters are our future, and thus proper investments should be made in them so that the society can have a bright and strong future. This notion is usually associated while planning budget and developing strategies for teens by the government. However, in recent times, it seems as if soda brands like Pepsi and Coca-Cola have adopted this strategy to make the future of their company brighter and stronger. According to the National Health and Nutrition Examination Survey, 2005–2008 â€Å"teenagers and young adults consume more sugar drinks than other age groups† (NCHS Data Brief, 2011), this data coupled with the soda brand estimated that â€Å"By 2020, one-third of the worlds population, or 2.5 billion people, will be younger than 18. And in the next 10 years, teens in the U.S. will number 31 million† (NCHS Data Brief, 2011). All of this factual data and estimation is enough for these soda brands to target teenagers as their main audience. Recently, Coca-Cola revealed its 2020 vision as per which the company aims to â€Å"increase its revenue to $200 billion and increase its serving to 3 billion by 2020†. All of these endeavours by these giant soda brands to target teens are to achieve its long-term strategic plans of success (Zmuda, 2011). These brands